We tell a story of belonging to the roots, even if distante, in a short film where the protagonista arrives in Sicily, linked by family origins that she don't know. She will face a path that will overwhelm her, through the gifts of our Icons, representations of our tradition such as folklore, devotion, nature, sea, craftsmanship, history that will make her feel the warmth and belonging to this land more than she believes.
Historia collection s/s 2021 Le Borboniche tells a journey to discover Sicily, its magical beauty that leaves anyone enchanted. The design of our refined fabrics speak of our origins, of the places and colors that represent us in the world. Le Borboniche reinterprets the essence of our land through an iconic path that you'll love as much as we love it.
La Magna Grecia
Icons of our original history of Magna Graecia are Kore or Persephone and Demeter his mother the goddess of harvest. The myth has it that in Sicily Persephone was kidnapped by Hades god of the underworld to make her his wife. From the pain of the loss of her daughter, Demeter did not grow more fruit from the earth. Zeus asked his brother to let Persephone go, he agreed but made her eat six pomegranate grains, which forced her to return to Hades six months a year. So when Persephone embraces her mother again, the earth blooms again with spring and summer, but in the autumn when she returns to Hades, Demeter, grieved, causes the death of the vegetation.
Galatea is the "goddess of the calm sea" is the icon dedicated to our sea. The myth tells of his love for the beautiful shepherd boy Aci, opposed by the jealousy of the Cyclops Polyphemus who, blinded by anger for the love of the two, throws a boulder of lava at Aci, killing him. Galatea to keep her love alive, transforms her blood into a spring that comes from Etna and flows into a beach, touching nine villages near Catania that take their name from Aci .
Lorè is the icon of suggestive and colorful Folklore, with Sicilian carts, the puppet opera, the sound of tambourines in Baroque parties with fireworks and colored lights. A festival of culture and traditions that continues to enrich us.
Si ringrazia per le foto Vittoria Cusumano, lo styling per Puccio e Franco via marina garibaldi 79 Milazzo (Me) hairstylist Giuseppe Aspa, make-up artist Annalisa Zizzo.
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Le Borboniche,
via Giorgio Rizzo 44 , 98057 - Milazzo (Me) Italy
Tel: +39 3478468087